Rebranding? Secure the Domain Name Before You Announce
Planning a rebrand? How to check, value and buy the domain you need before the new name goes public, without the price jumping.
How to Choose a Domain Broker: A Buyer’s Guide
How to choose a domain broker for a taken domain: buyer vs seller side, fee models, questions to ask, red flags, and six buyer-side options compared.
How Domain Escrow Works: Buying a Domain Safely
How domain escrow works, step by step: who pays, when the money is released, what can go wrong, and how to buy a taken domain safely.
Domain Broker Fees: What a Buyer’s Broker Costs
What does a domain broker cost? How buyer’s broker fees work, a worked example of both fee options, and when paying one makes sense.
How to Buy a Domain That Is Already Taken
Domain name unavailable? Here is how to find the owner, set a budget, negotiate without driving the price up, and close safely.
Secret Brokerage in 2026 & Beyond
One of the most famous domain blogs out there, Domain Gang, featured Arif Sengoren about the current state of the domain name industry and SecretBrokerage.com. Here is the interview: In 2023 we interviewed Arif Sengoren, an experienced domain broker who founded Secret Brokerage. You can read that interview with Arif here. Since then, the domain […]
Arif Sengoren on DNJournal’s State of the Industry Panel
Arif Sengoren of Secret Brokerage has been on DNJournal’s State of the Industry expert panel in 2024, 2025 and 2026. Read his commentary from each year.
Understanding Domain Name Appraisal
Introduction to Domain Name Appraisal Domain name appraisal is the process of evaluating the worth of a domain name based on various criteria, including its length, keyword relevance, brandability, and market trends. Understanding the concept of domain appraisal is essential for businesses and individuals looking to assess the value of their digital assets accurately, especially […]
Domain Portfolio Management for Enterprise Companies
Domain Portfolio Management for Enterprise Companies: How Large Companies Manage Their Domain Portfolios and Key Considerations For large enterprises, managing a portfolio of domain names is a complex task that requires strategic planning, constant vigilance, and a deep understanding of the digital marketplace. In this article, we will explore how large companies manage their domain […]
Unveiling the Value: Domain Name Appraisal Services
In today’s digital age, a domain name holds more value than just a few words. Domains, especially premium domains are assets. Moreover, they represent brands’ identity, market potential, and online presence. As the gateway to your digital footprint, it is crucial to understand the value of your domain name. At Secret Brokerage, we offer a […]
