Every January, DNJournal publishes its State of the Industry cover story. A panel of domain investors, brokers and industry executives looks back at the past year and shares what they expect next. Arif Sengoren, founder of Secret Brokerage, has been on that panel in the Domain Brokers group in 2024, 2025 and 2026.

Read Arif’s commentary

Our thanks to Ron Jackson and DNJournal for bringing the panel together every year.

Why it matters if you’re buying a domain

The market view Arif shares there is the same one we bring to every acquisition: what a name is really worth, who is likely to own it, and how to approach the owner without revealing who the buyer is. More about our background is on our About page.

If you need a domain that someone else already owns, every acquisition starts with a free, confidential consultation. Talk to us about your domain.