How to measure domain authority and how to value it

To measure the prestige of a website on the Internet, a metric known as domain authority is used. Getting a good value in it will allow you to position yourself in a better place on Google’s results pages, which will significantly increase the traffic to your website.

Domain authority is increased with links pointing to your website from valuable sites that have similar topics to those of your website. Getting this type of backlinks or inbound links should be one of the objectives of your SEO strategy. In a conclusion, the domain value will be increased.

What is domain authority?

Domain authority is an indicator used to measure the quality, prestige, and credibility of a website on the Internet. It is a metric that can have a value between 1 and 100, with one being the worst value and 100 being the best.

A page with a high domain name value will have many links pointing to it and will have great prestige and knowledge in the network. If a website increases its domain authority, it will achieve better positions in Google SERP.

Read more domain appraisal

How to measure domain authority

To measure the domain authority or page authority (authority of each of the URLs that make up a website), you can use MozBar. This is an extension for web browsers such as Chrome, Opera or Firefox that adds a bar at the top of it where the following information of the visited site is displayed:

  • Domain Authority. General authority of the domain.
  • Page authority. Authority of the visited URL.
  • Number of incoming links. Number of links pointing to the visited URL from other sites.
  • Percentage of spam. The percentage of toxic links or links that harm the domain authority of the site.

Professional SEO tools

There are also similar metrics to measure the authority of a domain, developed by prestigious SEO platforms such as Semrush or Ahrefs, for example. The important thing is that you always make comparisons from the same tool since the value can be different depending on the SEO tool you use.

This metric has its origins in the old Google Pagerank, which has fallen into disuse. Pagerank was Google’s way of “scoring” a website, and then ranking its results according to that order of importance.

Over the years, Google has been complicating its algorithm and therefore stopped displaying this metric that had become obsolete for its simplicity.

However, SEO trends use this new metric provided by independent tools to Google, whose value is very complex and includes values such as web traffic and other aspects, to get a clear idea of how important a website is.

How to interpret and domain value

To measure domain authority and make a proper assessment it is important to consider the values presented by this metric:

According to Domain Authority:

  • Between 0 and 10: The impact and prestige of the website are minimal.
  • From 10 to 25: The web receives the first links from related sites and begins to position itself.
  • Between 25 and 50: The website has gained the trust of users and begins to have a significant impact.
  • From 50: The web begins to be placed in interesting positions in Google and to be known and recommended by other prestigious sites.

In the Google SERP, we can see how the websites that reach the top positions have high domain authority. Large sites such as Facebook, Amazon or Google itself always have values above 97 in this metric that measures the prestige of a website.

How to improve domain authority

To improve the authority of your website or web page what you should do is first have quality content, articles, posts, photographs … etc. that are always original and are interesting for a particular audience.

You must also make sure that your page is well structured, usable and works properly on both computers and mobile devices.

Finally, you must get links from other pages that are important in the sector in which you move. This is link building strategy.